Instagram adds ‘Payments in Chat’ feature
Instagram has announced a new Payments in Chat feature, that will allow consumers to purchase directly from qualified small businesses’ direct messages on social media. The Payments in Chat feature will enable buyers and sellers to communicate in real-time, request or collect payments, and track orders directly from Instagram chat.
Payments in chat use Meta Pay to simplify purchases within the social media app. Meta Pay allows customers to checkout with just a few taps, ensuring secure processing and provides purchase protection.
Users can initiate a conversation with merchants via direct message, ask questions about products and then complete purchases within the same thread. This new feature will help businesses with Meta Shops, which facilitates the creation of a seamless online store for Facebook and Instagram.
In the announcement, Meta said, “We want to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat thread.”
According to Meta, one billion users message businesses weekly across the social media company’s platforms. This includes chatting with brands, browsing products, asking for support, and interacting with stories.
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