Intel(NASDAQ:INTC) has outlined its strategy to accelerate its growth in India, driven by an increased focus on new mobile form-factors like 2-in-1s and tablets at a media briefing. It also showcased a portfolio of these devices available in the Indian market today, offered by various OEMs and developer momentum to drive applications for Intel Architecture-based devices.
At the high-end of tablets, some consumers are choosing 2-in-1s to get the best of both worlds. 2-in-1 devices represent a new category of computing. OEMs are developing a range of devices that provide consumers with a choice, combining the creation capability of a notebook or laptop and the consumption capability of a tablet into the one device. At the press briefing, Intel displayed a range of tablets and 2-in-s from Acer, ASUS, Dell, ECS, HP, Lenovo and Panasonic.
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According to Narendra Bhandari, Director - Software and Services Group, Intel Asia-Pacific and Japan, "There are over 200 million middle-class potential customers in India alone for different screen sizes across different price points. We are seeing a lot of traction in the 7- to 9-inch space here. We are working with our OEM partners to bring Intel-based tablets starting Rs.10,000. We are also being aggressive in customizing our solutions for the enterprises as well as manifesto-driven state governments and working with developers to drive localized applications."
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Intel estimates the overall tablet demand in Asia-Pacific and Japan will be up 32 per cent Year-on-Year in 2014. In particular, India, Indonesia, Japan and Australia will equate to 59 per cent of the tablet demand.
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Tablet demand in India is forecasted at 16% of the Asia-Pacific and Japan (ex-China) demand for 2014.
