Intex launches Cloud X3 Smartphone with Dual–Core Processor in India

Intending to revolutionize entry-level smartphone market in the B & C class cities of India, Intex Technologies has announced strategic alliance with MediaTek with the launch of Cloud X3, which is powered by technologically advanced integrated chipset: MT6572. Cloud X3 is a Dual-Core SoC with integrated Wi-Fi, FM, GPS and Bluetooth functions. This technology will further simplify and enhance the user experience for the smartphone users in the country.

Sanjay Kumar Kalirona, GM - Mobility Division, Intex Technologies (I) Ltd, said, "The feature phone market in India has matured and there is a subsequent growth in the smartphone category. Growing at a rapid pace of 167 per cent annually, the smartphone market in India is poised to see a robust growth where the major contribution will be seen from the entry-level smartphone users. Building on this burgeoning market, Intex offers its latest smartphone Cloud X3 that is especially designed to meet the need of entry-level users who would like to migrate to a more sophisticated mobile experience."

Dr Finbarr Moynihan, General Manager - Business Development, MediaTek Inc., said, "Our association with Intex Mobile has helped us contribute to the growth story of the booming smartphone of the country and we are delighted that India’s leading mobile brand has chosen MediaTek to power its mobile smartphones. MediaTek continues to drive the democratization of smartphones by re-defining the entry-level segment, moving the baseline to dual-core processing with the MT6572. We expect that the exquisite and cost-effective product offerings of the MT6572 will surge the adoption of dual-core platforms in entry-level smartphones. This new dual-core chipset, designed to offer excellent performance to end-users, integrates a power-efficient dual-core CortexA7 CPU subsystem with speeds up to 1.3GHz in the leading 28nm process technology."

Intex is targeting a revenue growth of more than 400 per cent this fiscal from mobile vertical with smartphones being the contribution driver. With the launch of new range of smartphones, Intex aims to meet the business volume targets of 20 million pieces in this current fiscal. The company also plans to extend the entry-level smartphone range to 10 models by September 2013.