After successfully awarding one small business its very own advertisement during the Super Bowl, footballās biggest event in the US, Intuit QuickBooks is now introducing Small Business Local Buzz in India as a part of a global campaign. The campaign, which will grant 10 cash prizes of INR2.5 lakh each to small businesses which they can use to grow their business, kicks off in India and will conclude on April 11, 2014. During the course of the campaign, Intuit will be rewarding a total pool prize of INR25 lakh.Ā
Fans or followers can also vote to improve the chances of winning for their favourite businesses. The winner will be selected based on voter preferences and the verdict of a select jury from Intuit. Ā
In an Intuit Small Business Survey conducted last year, 87 per cent of small businesses said that their businesses are either struggling to survive, or surviving but not growing. More than 25 per cent of small business owners surveyed said that, if they had the money, they would spend it on marketing.
Nikhil Arora, Vice-President & Managing Director, Intuit India, said, āIndia has become a hub of small business innovation and we believe that it is important for them to market themselves accurately and within limited budgets. The Small Business Local Buzz programme is focussed on giving a helping hand to small businesses in India and boosting their confidence in order to go after success. I encourage all Indian small businesses to participate and win a chance to make it big.ā
Small Business Local Buzz is part of Intuit's larger, ongoing commitment to supporting the financial success of small businesses worldwide.Ā
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