According to the IHS iSuppli Memory & Storage Service from information and analytics provider HIS, Apple Inc.'s iPad is set to continue to dominate worldwide demand for NAND flash in media tablets at least through the year 2015.
Dee Nguyen, Memory Analyst, HIS said, "Apple's continued domination of the sales of NAND flash for media tablets reflects not only the iPad's commanding market share lead, but its extensive memory usage. In keeping with its status as a high-end offering in the tablet market, the iPad employs a larger density of NAND than its competitors. Because of this, Apple's iPad will continue to drive the growth of NAND sales in the tablet market for the next several years."
Mike Howard, Sr. Principal Analyst - DRAM & memory, HIS said, "Apple has been able to limit the amount of DRAM usage in the iPad because its iOS operating system and hardware are designed in tandem and optimized for each other. Android, however, doesn't enjoy this luxury. As a result, many Android handsets and tablets shipped with 8 Gigabits of DRAM in 2011. For a category to go from non-existence to consuming nearly 10 percent of all DRAM in just six years is extraordinary."
