Jagran has launched its official account on WeChat, a first in Hindi. It is aimed towards providing users with news in Hindi at all times and keeping them updated with the developments around them. Users of WeChat need to search WeChat id: JagranHindiNews and follow their official account enabling them to receive Latest, Feature, Election, World News, etc in Hindi within the chat window. The Jagran Official Account supports Hindi and has the option of pulling more news from the various tabs present at the footer of their Official Account. Further, the Official Account will also have a special tab for the upcoming elections to ensure that the users are informed about the electoral process and all minute-to-minute updates.
Commenting on this association, Nilay Arora, VP - Marketing & Business Development, 10c India, said, “We have always endeavoured to bring to our users more valuable experience through our innovative offerings on WeChat. Hindi news on Chat interface through Jagran's Official Account is a great step towards this direction. With Jagran's OA, Hindi news will be accessible to more users and we hope they will find it useful to keep abreast of the latest happening in their native.” In the recent past, various brands have leveraged WeChat’s “Official Accounts” to connect with their target audience and cut above the rest. WeChat already has various Official Accounts such as "PVR Cinemas", "Café Coffee Day", "AskMe", "StayFree India", "Hungama Music", etc .
WeChat has been appreciated widely for its innovative and exciting features enabling users to use it as more than just a messaging application. The social messaging application has various social features such as “Real Time Location Sharing with Walkie Talkie”, “Friends Radar”, etc, thus making it an all in one messaging application.
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