Targeting a rapid growth in the Indian market, Fujitsu PC Asia Pacific is aiming to be among top five PC vendors in the country with 5-per cent market share in the next three years’ time. The company currently only has about 0.2-per cent market share in India.
Speaking to VARIndia, Ivan Kam, Associate Director – Business Development, Fujitsu PC Asia Pacific, said, “We should be able to grow 3–5 times that of the market growth, as we have all the necessary factors of growth. We will be positioning Fujitsu as a leading vendor to introduce new and exciting notebooks with innovative technology. When the market becomes more acquainted about Fujitsu, we hope Fujitsu would be the leading brand of choice. As Fujitsu carries premium brands as well, we hope customers will eventually
appreciate that quality comes with a price, and thus we hope consumers and commercial customers in India will continue their patronage support for Fujitsu notebooks. We hope to see Fujitsu grow rapidly in the Indian market.”
The vendor currently has around 14 different models to cater to the Indian market. It has also recently launched six new models to its latest range of full-featured, stunning ultra- portables, designed to complement the digital lifestyles of mobile professionals. Consumers will be spoilt for choice with this range of notebook PCs ranging from the world’s smallest tablet-convertible UMPC for those who crave a PC in palm to a sophisticated, slim and light ultra-portable for the frequent business traveller.
“Widely recognized as a provider of premium, high quality computing products, Fujitsu has packaged these new notebook PCs with features such as expanded connectivity options, wide screen displays, high portability and versatility to help our customers attain that totally rewarding, definitive mobile lifestyle experience“– all without compromise,” says Kam.
This new range of companions promise to deliver the ultimate in form and function – all packaged to suit the individual digital lifestyles of customers. A sleek ultra-mobile PC packed with features meant for work and leisure, the Fujitsu LifeBook U1010 (3.5G) is the world’s smallest tablet-convertible UMPC. Weighing only 0.63 kg, this mini powerhouse enabled with mobile broadband serves a luxury of palm-sized connectivity to travellers and trend-setting urban fashionists in transit.
Boasting a 14.1”-wide screen housed in a 13.3” form factor, the premium LifeBook S6510 (3.5G) is the definitive choice for multitasking individuals who need to be connected anytime, anywhere. All thanks to Fujitsu’s innovative SlimEdge Design, the S6510 (3.5G) sports side edges only a mere 5.6mm wide!
For those in need of a light and reliable personal companion, the LifeBook P7230 in its wholesome elegance and compact weight of approximately 1.19 kg is for you. Featuring a 10.6” SuperFine WXGA display that’s great for users always on the go, the P7230 is also packed with features to ensure user’s experience seamless communication.
From the popular thin-and-light series, Fujitsu brings the LifeBook S7211. A picture of professional simplicity in black and white, this 14.1” stylish companion is feature-packed with the most advanced features to handle even the most demanding of applications.
If you prefer tablet-convertible ultra-light ultra-portables, then the new LifeBook P1620 might tickle your fancy. Delivering superior performance in a small form factor, this 8.9” tablet-convertible notebook provides versatility and flexibility with style, accompanied by a host of advanced security features to give users total peace of mind.
And to complete this new range of notebook PCs, Fujitsu presents the ESPRIMO MOBILE U9200. Ideal for business professionals always on the move, this 12.1” ultra-portable is a good combination of practical performance and portability.
Fujitsu also showcased the current best-selling models, including the LifeBook T4220 – a full-featured, bi-directional tablet-convertible notebook PC, the LifeBook T2010 – one of the lightest A4 tablet-convertible notebook PCs in the market, the LifeBook S6410 and LifeBook S2210–– stylish mobile companions from the popular thin-and-light S series and the ESPRIMO MOBILE V5535–– an entry-level 15.4” professional companion with Linux.
For the notebook segment alone, Fujitsu is experiencing rapid growth of 130 per cent year on year owing to some good impressions with the dealer channels and market, through branding ads, billboards, road shows and exhibitions.
This year, Fujitsu will actively step up focus in the retail channels, and will begin to effectively cover the commercial segments. “We will be hiring new enterprising staff and will engage with business partners to effectively push Fujitsu notebooks into the commercial segment verticals. That includes all the corporate segments, government and education space. We focus on the full range of entry, value and premium categories. I dare say Fujitsu is one of the few vendors to carry the widest range of products, and thus able to offer more products for wider customer choices,” added Kam.
As far as its marketing activities are concerned, Fujitsu will engage in very active marcom activities: ads, billboards, road shows, exhibitions, retail branding and training. For the retail business, Fujitsu will continue to distribute through national and regional distributors and sell through the dealer channels. For the commercial business, it will engage corporate customers through business partners’ and/or fulfil directly, if the corporate customer prefers direct US dollar billing route to benefit import tax relief.
To improve the service support, it has appointed Redington as its Authorized Service Provider across pan-India. Adds Kam, “In addition, we have also appointed another Fujisan as the other Authorized Service Providers, and they have seven service locations across India. Fujitsu has a strong worldwide reputation for service, as Fujitsu is the top 3 service provider in the world. Fujitsu’s service in India should do very well through our authorized service partners in India. In any case, Fujitsu notebooks, because of the quality build, has the highest reliability track record, which means that pressure for service support should be a lot less.”
“We are building confidence level in the dealer channels to sell Fujitsu, with dealer certifications, product training, channels meets, and a very equitable channels policy with attractive schemes, to support dealer activities. Fujitsu has introduced India’s first 3.5G notebooks, which has the widest range and smallest tablet PCs, and has widest range and extremely lightweight ultra-portables, quality built-in confidence and excellent 3-year warranty coverage across all our Fujitsu notebooks. If the dealer channels are very tired of just competing in the aggressive entry-level space with meagre margins, then they should consider selling some Fujitsu notebooks to experience the better alternative. Fujitsu’s quality and sales profitability are better,” informed Kam.
sWhen asked about the challenges before the company in India, Kam promptly replied, “One of the challenges we often face is that customers want Japanese quality at Indian prices. As I mentioned quality comes at a price, we hope that customers will be fair and appreciate that for Fujitsu to continue maintaining our production plants in Japan and Germany, we need the customers’ support and endorsements. We are the last of the PC manufacturers who are still trying to maintain the original country of origin production plants, and have not gone the way as many of our competitors who have set up manufacturing plants away from their country of origin. If you can appreciate the quality that a Fujitsu product carries, then you will understand why we place so much value on the production quality due to the higher cost of Japanese/German production.”
