JDA Software has announced that Kevin Iaquinto has been appointed as the new Executive Vice-President and Chief Marketing Officer (CMO). Iaquinto will be responsible for leading and developing the company's brand awareness and identity, lead generation programs, product/solutions marketing, marketing communications, public and analyst relations, partner marketing, business development, sales enablement, social media and global events marketing.
Hamish Brewer, CEO, JDA Software, said, “We are very excited to gain the unique leadership, experience and high energy that Kevin brings to our team. We are confident Kevin’s extensive experience in marketing strategy and brand development will help us significantly enhance the JDA brand worldwide and achieve our growth objectives.”
Prior to joining JDA, Iaquinto was CMO of Deltek, where he helped transform the company's identity and revenue growth, while successfully integrating acquired companies. During his tenure there, he directed creative demand generation campaigns that helped grow company revenues by more than forty percent.
“I am thrilled to join JDA and become part of a talented, market-leading team. I look forward to working with the entire JDA team to take our brand recognition to great heights and realize the full potential of the huge opportunity in front of JDA,” said Iaquinto.
Before working at Deltek, Iaquinto gained a keen understanding of supply chain while leading marketing teams at Manugistics, which was acquired by JDA in 2006. In addition to Manugistics, he has directed marketing teams at technology leaders, including Software AG, webMethods, Global Crossing and Mercator Software.
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