JDSU has introduced PacketPortal, a Smart Network Application Platform (SNAP) that allows communications service providers to profitably scale to unprecedented bandwidth demand while providing the highest quality subscriber experience.
PacketPortal claims to use microprobe technology to cost-effectively gather intelligence anywhere in the network for use with a suite of customer care, marketing and other applications. These applications give service providers a new way to drive revenue, build strong brands and command subscriber loyalty. PacketPortal is said to provide ubiquitous, real-time access to critical network data, replacing traditional methods that can't scale to the number of connected devices that some analysts predict could grow to 50 billion by 2020. It uses intelligent microprobes that are easily embedded in existing routers, switches and other network elements without increasing footprint or power consumption. These microprobes are auto-discovered and registered with the PacketPortal software platform, securely providing network intelligence for the service provider's application environment. The first generation of PacketPortal captures network data from optical transceivers about the size of a USB memory stick.
David Heard, President, JDSU's Communications Test & Measurement business segment said, "Anyone who has suffered through dropped calls, download delays and slow streaming video should welcome the arrival of PacketPortal. Our vision is to expand the number of PacketPortal-enabled devices, eliminating blind spots across the network and providing service providers with the intelligence needed for profitable growth and a consistent, high-quality end user experience."
Michael Howard, Co-Founder & Principal Analyst of Infonetics Research said, "Service providers are concerned with end-to-end performance of applications, so monitoring, measuring, and assurance solutions have to be flexible, not restricting carriers by limiting where data is captured within a network. PacketPortal's capability to be moved around the network to its most congested points is what operators want for optimal performance of their next-generation networks."
Graham Bishop, Engineering Director, TalkTalk Technology said, "TalkTalk is focused on delivering the best value broadband services to consumers and businesses. Partnering with JDSU to take early advantage of PacketPortal's ability to obtain unique customer intelligence will allow us to improve our customers' experience while delivering significant operating efficiencies and setting the foundation for innovative, exciting new services."
