Gaming and entertainment firm JetSynthesys has acquired a majority stake in Fanory, a content monetization platform for creators, co-founded by former Twitter India head Manish Maheshwari, for an undisclosed sum.
As part of the acquisition, Manish Maheshwari will take charge as president, corporate level at JetSynthesys. After leading Twitter India for over two years, Manish Maheshwari moved to Twitter US as a senior director in 2021, after which in early 2022, started an ed-tech startup called Invact Metaversity.
Manish said, “The idea behind Fanory is to provide a monetization platform to creators. It gives them a personalized app through which they can provide exclusive content to their superfans and directly charge them money and keep most of that money.”
Creators can use in-app tokens on Fanory to pay for premium experience and content shared by creators they follow. They can engage with them directly through messages, video calls, and live sessions. Fanory will continue to exist as an independent brand led by Maheshwari within the JetSynthesys ecosystem, said Rajan Navani, founder and CEO of JetSynthesys.
