The short-video app - Josh, owned by VerSe Innovation, has roped in Rubeena Singh to its leadership team. With immediate effect, Rubeena joins the company as Country Manager. She has an experience of over 21 years and will work to shape and expand the content monetization model at Josh, a short-video app with 115 million MAUs, 1000+ top rated creators and 15+ million UGCs.
Welcoming Rubeena to Josh, Sunil Kumar Mohapatra, Chief Revenue Officer, VerSe Innovation said, “Rubeena comes with deep knowledge of the workings of the media industry, and I am excited to have her on board. At VerSe, we’ve cracked the code of engagement and monetization for Bharat’s consumers, a model that we intend to explode for Josh in the next year. I am confident in Rubeena’s expertise and experience to drive the monetization of Josh at scale, creating symbiotic relationships for brands and creators. Her rich engagement with the marketing and sales community will also help drive the Josh narrative with the larger ecosystem.”
Prior to Josh, she was associated with iProspect India, a digital media company as a CEO. She started her career at Star TV, working with the sales team but spent a large part of her career at Network18 where she spearheaded the launch of CNBC Awaaz, Forbes India and Moneycontrol, her first tryst with the world of digital media.
On her new role as Country Manager – Josh, Rubeena Singh said, “The short-video space has disrupted consumer behavior in many ways and its potential to deliver impact is tremendous. I am super excited to be working with a platform that is poised to be the future of entertainment/infotainment. Josh has successfully and consistently tapped into a population that has been underserved for so long. My josh is high as I join an incredible family of visionaries, experts and creators to help drive greater value for and from the platform.”
