Kobian Pvt Ltd., the leading manufacturer of Mercury & iXA brand of IT Components & Peripherals, has unveiled their Global Expansion Plans across the Middle East and Africa. Kobian Gulf, the group’s UAE division, has announced the completion of its $22- million state-of-the-art warehouse-cum-regional office in Dubai’s Jebel Ali Free Trade Zone.
Kobian Gulf has been focussing on providing better support to their customers by local logistics, marketing, after-sales support and other value-added services like consolidation, warehousing, etc. The latest facility will replace the old warehouse with increased capacity and optimized logistics while reducing delivery time and cost. The geographical location of the Group’s central warehouse at Jebel Ali will also make shipments and movement of cargo much faster to local Dubai market and more importantly reduce transit time to other ports of India, Africa and CIS countries.
The company is also confident that the new warehouse will improve its supply chain management significantly. At the same time, by localizing its warehouses across the world, the company will now be able to increase its service levels to its resellers and provide cost-effective just-in-time delivery.
Defying the global downturn, the Group, which witnessed strong organic growth in 2008 in the Middle East, Africa and CIS countries, is confident of repeating its successful track record this year. Kobian sees greater potential for its IT and lifestyle brands, including the best-selling Mercury family of computer components
