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Konnect Insights helps build brand image in digital media

In a chat with VARINDIA, Sameer Narkar, Director & Chief Software Architect of Konnect Insights, talks about the big-data analytics product – Konnect Insights, advantages of the product, the go-to-market strategy and also about the vision of the company.


1. Kindly brief us about your offering.

Konnect Insights is a big-data analytics product used for Social Listening and Market Research. It is used by many top brands to understand conversations all over the web. It gives detailed reports on how you are faring vs your competition in the industry based on online conversations on blogs, forums, mainstream news and social media.

2. How it will be helpful for your customers to grow?

Online conversations have an impact on how your brand is being perceived. Brand managers make sure that people are not talking negative about the brand and if they are they try to understand the reason and offer a proper solution. They also want to pick up positive mentions of the brand to help the brand advocacy. Listening hence becomes the key.


The insights help them understand how their Social Media channels are performing and they can compare them with their competitors. To sum it up, Konnect Insights helps brand in their digital media presence and give insights about their audience and customers. This will, in turn, help the brand to formulate marketing strategies. Each feature of the tool is helpful in its own way. Listening to conversations around your brand will help you understand the customer’s mind-set, reviews, etc. Using Response Management system will help brands respond to customers/leads effectively and address their concerns. Many telecom and BFSI companies are benefiting using Konnect Insights because they have substantially reduced the cost on customer care.


3. What are your target segments?


We have our clients from automobile, telecom, BFSI, entertainment, IT and pharma. We want to add more clients in these segments.


4. Name some of your clients.


Hero Motocorp, Sony Entertainment, HCL Tech, Berger Paints Arabia, Tata DoCoMo, Reliance Telecom, Mahindra and many more.


5. What is your go-to-market strategy? Who are your competitors?


Most of our business is using digital marketing and by word of mouth. We are reaching out to our international markets and go-to-market over there is initially through agencies and reselling model. Our competitors are Brandwatch, Radian6 and TalkWalker.


6. What is the future roadmap of the company?


Today, Konnect Insights is being used by brands from automobile, telecom, BFSI, entertainment, IT and pharma. The focus is to reach out to more brands in these sectors. Social listening and analytics has a huge market with a total market size of US$5.40 billion and we want to be the market leader in this space in a couple of years.


7. What is your Vision?


Konnect Insights is the most preferred tool by many brands and agencies today because of our own search engine capabilities. It is important for us that we make our search engines more robust. Today, we crawl close-to 25 million websites and as we are going global we will be further improving on this. Our key motto is not to miss any conversation. Intelligent dashboards in Konnect Insights powered by this data are getting very intuitive, we want to further focus on our “sKonnect Recommends” module to help brand managers take informed decision based on data. Every single brand from automobiles, aviation, BFSI, entertainment, telecom, IT and pharma needs Konnect Insights and we are making sure we offer best solutions.

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