Kotak Securities has become one of the few brokerage firms to make the Mobile Stock Trader (MST) application available for iPhone users. With this initiative, Kotak Securities extends its MST app to 95% of mobile handsets including all versions of iPhone and iPod touch, Android OS, Symbian, Bada and Blackberry.
With increasing penetration of mobile handsets, especially smartphones at affordable prices, coupled with the recent thrust of apple products, demand for mobile stock trading may witness a considerable boost
B Gopkumar Executive Vice President & Head Broking, Kotak Securities said, "With the launch of the iPhone version, we see a large explosion in the app demand. Currently, more than 20 per cent of our customer base places trades through mobile stock trader every month. The number of trades through MST has increased by 5 times in the last 6 months. We also receive over 12 lakh requests daily through the App for various services. We've had over 3.3 lakh downloads so far and expect 50 thousand more by next quarter".
Unlike a WAP site or an HTML based website, MST is a native application that gives users a rich, hands-on experience. This smart and free-to-download application allows you to be in touch with the markets anytime, anywhere making trading-on-the-go a reality. One can also check their portfolio and account details; get live streaming data of market updates, indices updates, stock quotes and much more. Even non customers can download this app and take advantage of its many features like tracking live markets, view streaming data, making virtual portfolio and watchlists.
