LACS to launch TMD & TID in India

Lakshmi Access Communications Systems Private Limited (LACS) is the Wireless Infomedia Services (WIS) division of the Multi-Crore Devraj Group of Companies. It leverages the potential across a variety of technology domains ranging from telecommunications, telematics and digital broadcasting, on a single platform to deliver a wide array of services for an end-consumer, at affordable prices. LACS’ approach to introducing WIS to the retail consumer opens up a new world of product and services sales for Retailers across the country. Watching live cricket matches, favourite television serials on mobile platform that has a large screen than mobile phones with touch technology, is small to carry in one’s pocket and most importantly will be available at a very affordable price for everyone in India.

Mahendraa Kumar D. Jain, CEO, said, “LACS products offer a whole host of features ranging from utilitarian, infotainment, connected and location-based services, entertainment such as games and social networking. It is set to revolutionize the market for location access information services on a wide range of platforms. The service aims to empower the Indian consumer to access interactive information on-the-move across products such as Mobile Infotainment devices, Automotive Interactive devices and multiple level security devices for vehicles and other requirements.”

Elaborating on the concept of WIS, Sharat Satyanarayana, Director, Marketing & Services, explained about the evolution of the ‘Fourth Screen’, “On average, every consumer has access to three screens on a daily basis, starting with the TV, the computer screen and finally the mobile phone. However, there are a number of situations where consumers would not be in a position to access one of these specific screens despite having a need or want. This is where the LACS range of Touch Media (TMD) & Touch Infotainment (TID) Devices allow consumers to have all of the above screens in a single device operating on a single platform, without necessarily replacing any of the three gadgets themselves. LACS’ offerings will complement the consumers daily needs for information, entertainment and connectivity.”

LACS will be introducing these unique products and services to the Indian retail consumer through five different retail verticals: IT Distribution, Telecom Products Channels, Automotive Accessories Sales, Large Format Retail/Modern Trade and Consumer Electronics.