LAVA enters phablet market with ‘Magnum X604’ at Rs 11999

 LAVA International has entered the phablet market with the launch of Magnum X604. It is a unique offering by LAVA which is exquisitely crafted to offer consumers best of both worlds – a smartphone and a tablet coupled by big screen experience, portability and connectivity on the go.

Magnum X604 sports a 6” multi-touch brilliant IPS display with HD resolution of 1280x720 pixels designed to bring users a spectacular viewing experience to enjoy full HD movies and games on the phablet. It is sleek and pocket-friendly with just 8.9mm thickness and weighs 207 grams enabling ease of use.

It is powered by a 1.2 GHz quad-core processor with 1GB of RAM promising high-performance capabilities to the users. It runs on Android 4.4.2 KitKat that offers faster multi-tasking through optimized memory and improved touch responsiveness. Magnum X604 comes with an 8GB inbuilt storage which can be expanded further via micro-SD card slot.

LAVA Magnum X604 sports an 8MP AF Rear camera with flash and BSI Sensor for low-light imaging. It comes with Full HD (1080p) and HD (720p) video recording and playback facility.  There is a 2-mega pixel shooter on the front for 3G video calling.

S. N. Rai, Co-Founder & Director, Lava International Ltd, said, “With the launch of LAVA Magnum X604, our endeavour was to multiply consumer’s experience with its big screen size and high-performance features while being highly pocket-friendly and portable. The Magnum X604 is a perfect companion for consumers who want to stay connected and experience the best of both smartphones and tablets in one device.”

The phablet is fuelled by a long-lasting 2800mAh battery which can give up to 8 hours of talk time and 200 hours of standby time. It offers dual-SIM (3G+2G) capabilities and comes with a host of connectivity options like 3G, Wi-Fi, Bluetooth, EDGE and GPRS.

Priced at Rs.11,999, Lava Magnum X604 comes in white and black colours and will be available across national retail chain stores and multi-brand outlets across India.