Lava launches "X" series with Iris X1 at Rs.7,999

LAVA International Limited has unveiled its Iris X series with the launch of its much-awaited Iris X1. In the sub-Rs.8,000 price range, Iris X1 will offer a very strong proposition with the latest Android 4.4.2 KitKat.Currently, Lava Iris X1 is one of the few devices in India and the first one from Lava that is built on the latest Android 4.4.2 KitKat platform.

On the performance aspect, the smartphone provides an excellent experience on the back of a 1.2 GHz Quad-Core Broadcom BCM23550 processor powered by 1GB RAM. Iris X1 provides an excellent 3D gaming experience and video performance with the help of a specialized graphics engine based on Videocore multimedia technology. Iris X1 sports a 4.5-inch FWVGA IPS (854 x 480 pixels) display that offers high-quality colour-reproduction and great viewing angles.

Iris X1 sports an 8MP rear camera with LED flash and a 1.4 µm pixel BSI+ sensor. The rear camera supports full HD (1080p) video recording and playback, comes with Auto focus, touch to focus functionality and HDR mode that automatically snaps a rapid burst of photos to select the best possible shot. It also includes a 2.0-MP front-facing camera for video calling.

The device comes with 4GB of internal memory that is expandable up to 32GB via micro-SD card. On connectivity front, the dual-SIM Iris X1 comes with 3G connectivity apart from Wi-Fi, Bluetooth v4.0 BLE (Bluetooth low energy), micro-USB and EDGE. It offers OTG support to enable file transfer through USB drive on the move. The phone packs a long-lasting 1800 mAh battery providing ample backup for multimedia payback, talk-time and standby.

Hari Om Rai, Chairman & Managing Director, Lava International Ltd, said, “Lava is proud to announce the launch of ‘X’ series with the Lava Iris X1, a beautifully crafted smartphone with best-in-class hardware and software features. It is for the consumers who not only want a high- performance device but also a beautiful design.”

Priced at Rs.7,999, Iris X1 will be available in black and white colours. It comes with an intelligent Flip cover powered by hall sensor that puts the phone automatically in sleep mode ensuring reduced battery consumption.