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LAVA promotes Sunil Raina as President & Business Head

LAVA International has elevated Sunil Raina as President & Business Head as it gears up for accelerated growth.


Sunil Raina will now take up the business leadership role at LAVA International, with all the business functions, viz. Sales & Distribution, Product, Customer Service, Marketing Communication and Sales Automation reporting to him, including Business HR reporting to him as well. Sunil Raina has been elevated as President & Business Head from his current position as Chief Marketing Officer.


Sunil Raina has been with LAVA for almost 8 years, having held several leadership roles through his tenure at the company. He is an experienced professional with over 19 years of work experience in large companies such as Tata, Airtel, Reliance and Uninor.


Hari Om Rai, Chairman & Managing Director, LAVA International, said, “The US$468-billion mobile handset industry is a high potential industry with the highest growth rate amongst all other electronics and IT products. With our government’s ‘Make-in-India’ initiative, our country is all set to become the next manufacturing powerhouse. World’s biggest organizations and brands get formed out of opportunities when the manufacturing shift happens in the country and now is the time for India. Given the immense opportunities that we have, it is also time for us to bring deep focus in our business operations at LAVA. Sunil’s rich experience and leadership track record will be of great value to us in this journey and I am pleased to have him partner me in fulfilling our company’s vision. I am confident that his experience and expertise will strengthen the desired focus and steer our organization towards our envisaged future.”


The company recently marked a significant milestone for the country – by launching India’s first “Design-in-India” initiative and India’s first “Designed-in-India” mobile phone – “Prime X”.

LAVA has also announced its plan to invest over Rs.2,600 crore in its manufacturing units to reach a production capacity of 21.6 crore units in the next five years as part of its strategy to capture 40-per cent share in the sub Rs.12,000 mobile handset segment.