To tap into India's key tier 3, 4 and 5 cities/towns, Lenovo India has embarked on a retail expansion across the country and plans to connect deeper with its customers. To kick- start this nationwide expansion and in line with its "getting closer to customers" strategy, Lenovo inaugurated its first set of LES "Lite" stores in the city to increase penetration in Bihar's PC market.
LES Lite stores will showcase the entire range of Lenovo's consumer products, namely, Notebooks, Netbooks, Desktops and All-in-Ones, to address the growing computing needs of consumers in the state. The new LES Lites will provide customers an end-to-end brand experience in line with Lenovo's latest positioning of "What's your idea of Fun?".
Announcing the company's ambitious retail plans, Alex Li, Vice-President, HSB (Home and SMB), Lenovo India, said, "LES Lite stores will help us connect with our consumers across the length and breadth of India, particularly in the upcountry markets. We plan to open around 400 LES Lite stores across key upcountry markets by the end of FY 2010-11. LES Lite stores will showcase the entire range of Lenovo's consumer product range under one roof."
New consumer products available in the store include the Lenovo IdeaPad Z series Notebooks, which offer super entertainment features at an affordable price; Lenovo IdeaPad Y460 and Y560, which are the premium multimedia Notebooks; the value-for- money G series Notebooks; the stunningly beautiful all-in-one Lenovo IdeaCenter A300 and the All-in-One Lenovo IdeaCentre B300, which is a nice blend of performance, style and features.
