LifeSize has announced LifeSize Icon Series, its newly designed, highest quality video system. This series is the culmination of years of user-behavior research and corresponding purposeful design to alleviate common barriers to adoption that have plagued the video conferencing industry. The LifeSize Icon Series introduces a new, simplified user experience designed to make video communication so simple and intuitive that anyone can use it without training.
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 The video conferencing market is entering a transitional phase. As mobile, cloud and virtualization technologies take hold, they’re fundamentally changing how video communication works.
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 “The Icon Series puts the experience back in the hands of the users and the complicated technology disappears. LifeSize Icon Series is reinventing video conferencing by answering the call of what this industry has needed since its inception: a radically simplified user experience that any organization can embrace. That’s smart video,” said Simon Claringbold, General Manager and Vice President of LifeSize Asia Pacific.
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The LifeSize Icon Series blurs the lines between endpoint and infrastructure, delivering a truly connected experience at an unbeatable value. It’s tightly integrated with the LifeSize UVC Platform and its applications – including streaming and recording, firewall traversal, multiparty video calling and management – to make it easier for users to experience the full power of their platform.
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LifeSize Icon Series is globally available today, starting at $2,999 U.S. MSRP.
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