Liteon announces its plans for Indian IT market for 2013. Liteon with its range of Optical Disk Drives (ODD’s) which are for offering to the consumer is one of the largest by any brands across the Globe, is now rooting for better market share and deeper penetration. With consolidated India Operations Liteon looks at more committed business outlook for Indian Markets for 2013.
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Liteon Range of Odd’s include Internal 20X and 22XDVD Burners for both PC as well as Laptops, Portable ext. DVD Burners which includes the world’s thinnest DVD Writer and the Fastest Blu-ray Burner which helps you Burn up to 50GB of data on a double layer Blu-ray disc at a blazing speed of 12X.
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Commenting on the same Mr. Mehul Kagalwala, Country Director, PLDS (Lite-on and HP), “Liteon Currently has 12% to 15% Market share in the ODD space. With our existing product line-up and support of our National Distributors Compuage Infocom Ltd. and Neoteric Infomatique Ltd. we are aiming at capitalizing our position to 30% by end of 2013.”
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Currently the Liteon range of ODD’s are distributed by both Compuage as well as Neoteric, however the HP Range of ODD’s are Exclusive to Neoteric. “Compuage already an experience hand in the ODD business with its geographical presence will get us the penetration and Neoteric with its Value addition and Demand Generation capabilities will provide us with the ammunition to bring in better visibility and awareness in the Indian Markets.” adds Mr. Kagalwala.
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To provide better support to the Channel as well as Consumers Liteon ODD’s come with Replacement warranty which is provided by both the Distributors across India. Looking at the success of the recent Channel programs Magical Masti I & II and keep the channel interested certain interesting programs are lined up from January 2013.
