Findings from an online survey conducted by ClickSoftware show that American smartphone owners paid an average of $174 for their current smartphone. However, the smartphone could actually put up to $12,000 in time-saving value in its owner’s palm. This dollar amount represents 97 per cent of American smartphone owners who use apps and report that such usage saves them up to 88 minutes a day.
Gil Bouhnick, Vice-President of Mobility, ClickSoftware, said, “This survey calculates a concrete value of the benefits that mobility brings to everyday life and it is apparent that the smartphone-toting masses are, in reality, carrying quite a high ticket item, far more valuable than the price they paid to purchase the device. Beyond being a five-figure personal accessory, the smartphone can afford its owner, on average, more than 500 hours per year in savings accrued by using popular apps like email, text and GPS as tallied from our survey data.”
97 per cent of smartphone owners who use apps report saving time each day by using at least one of the 16 types of apps listed in the survey. The key findings revealed that Email, text and social networking apps lead the pack for frequency of use, followed by games and web browsing, with weather, GPS and calendar apps also making it onto the leader board.
A majority (82 per cent) feel that they are probably not using all the features and apps on their smartphones to the fullest. And 77 per cent of them feel it is important to be able to access their information from multiple devices (e.g. smartphone, laptop and tablet). 79 per cent of smartphone owners feel that they save up to an hour per day by using weather apps.
