To extend its ARC Customer Analytics portfolio to real-time and context sensitive campaign execution, Manthan Systems has a personalized promotions solution ARC TargetOne. This solution is designed to enable retailers to drive customer engagement and relevance by ensuring the right conversation is initiated with the right customer at the right time through the right medium.
Backed by ARC Manthan's revolutionary cloud-ready analytic platform , TargetOne utilizes advanced analytic understanding of customer behaviour and communications effectiveness, to increase the RoI of campaign plans. It allows the retail marketer to form associations between customer behaviour, communication objectives and context-relevance.
Lyle Walker, VP of Customer Analytics, Manthan Systems, said, Although many retailers are collecting customer data, it is extremely challenging to interpret, define, and then execute personalized communications on an ongoing basis. TargetOne has been designed to overcome these challenges and unleash the power of customer data to cultivate customer loyalty through personalization and relevance. In our experience, context-driven personalization can increase campaign response rates by over 10–30%.
ARC TargetOne also enables retail marketers to execute personalized promotions based on multi-channel customer interaction triggers at the point-of-sale and store vicinity, during ecommerce transactions, email click-through and social media engagements.
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