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Micromax focuses on Accessories segment
2017-03-28
Micromax Informatics continues to focus on the accessories segment as well. Micromax will introduce products, including Sound Bars, Bluetooth speakers, Earphones and Power banks, which will enhance the consumer’s experience
Rohan Agarwal, VP, Consumer Electronics, Micromax Informatics, said, “India is one of the fastest-growing mobile phone markets in the world and consumers today are spending a lot of their time with smartphones, fuelling demand for mobile accessories. The market currently is highly unorganized and some industry estimates suggest that it could be to the tune of $1 billion and there is tremendous scope."
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