Microsoft(NASDAQ:MSFT) has made an announcement that the entire range of its Interactive Entertainment Business (IEB) portfolio would be available in India exclusively on Amazon.in beginning September 1, 2014. This will include Xbox One, Xbox 360, Kinect, Xbox Live, Xbox Accessories and all Microsoft-published Xbox game titles. Amazon.in has also announced exclusive pre-orders for Xbox One.
Chakrapani Gollapali, Country General Manager - Consumer Channels Group, Microsoft Corporation India, said, “As a core pillar of our consumer strategy in India, we see tremendous opportunity in delivering our products and services to the ever-expanding natively digital audience. This is the first time that we will be focussing on retailing our products through an ‘online only’ channel and we look forward to bringing the world’s most-loved gaming portfolio to Indian consumers through India’s largest and fastest-growing online store Amazon.in.”
"This partnership gives us the opportunity to forge deeper engagement with gaming enthusiasts across the country and aligns with our vision of offering customers in India the widest selection at low prices, fast and reliable delivery and a trustworthy shopping experience," said Samir Kumar, Director - Category Management, Amazon India.
With this announcement, Amazon.in has also launched the pre-orders for Xbox One from 6th August that includes an exciting bundle. Consumers pre-ordering the Xbox One will get the blockbuster game FIFA 15 for free. The Kinect bundle will include an additional free game of Dance Central Spotlight.
