Millennial Media has announced Robert Woolfrey’s promotion to Managing Director, Asia- Pacific. Robert was previously Managing Director for Southeast Asia, and has been instrumental in the rapid growth of the company’s client portfolio and staff in this region. In his new role, Robert will lead the company’s operations for the entire region out of Millennial Media’s Singapore office.
“Robert has been instrumental in building our presence in Southeast Asia. I am very pleased to announce that Robert will add high-growth markets such as Japan, Korea, and India to his remit. With his keen insight into the digital advertising landscape, I am confident that Millennial Media will continue to grow from strength to strength under his leadership,” said Mollie Spilman, Executive Vice-President, Global Sales and Operations, Millennial Media.
Robert Woolfrey commented, “I am grateful for this opportunity to spearhead Millennial Media’s growth in the broader region, the fastest-growing and most exciting market for mobile advertising today. In 2014, we see a focus on programmatic buying and measurement, and I look forward to bringing these advanced solutions to the rest of our clients in Asia-Pacific.”
As Managing Director of Asia-Pacific, Robert will oversee Millennial Media’s growth in the broader region, tapping markets like Japan, China, and Korea. He will also be responsible for building relationships with developers and publishers, while working with the premium brands and agencies to help them execute effective mobile advertising campaigns.
Robert has been based in Asia since 2005 and worked with a number of multinationals in the digital marketing space.
