MiQ’s Total Video Solutions Event Spotlights YouTube Activation Partner Program, MiQ Sigma

The event brought together marketers and industry leaders to explore AI-led video advertising, Advanced TV and fragmented consumer viewing, while MiQ highlighted its partnerships with Google, Pixability and Samba TV.

MiQ hosted its ‘Total Video Solutions in the Age of AI’ event in Gurugram recently, bringing together brand marketers, agency leaders and industry experts to examine the changing video advertising ecosystem and the growing role of artificial intelligence in campaign planning and execution.

The event highlighted MiQ’s participation as an inaugural member of the YouTube Activation Partner Program (YTAP) and featured its capabilities in the Advanced TV segment. MiQ also demonstrated MiQ Sigma, its AI-powered advertising technology, along with its work with Google, Pixability and Samba TV to address planning, activation and measurement challenges across fragmented video platforms.

The discussions focused on changing consumer viewing habits, with audiences increasingly distributed across YouTube, traditional television, connected TV, social media and online video. Participants explored how advertisers can use data and AI to connect these environments and develop more integrated campaigns.

MiQ highlights YouTube and AI capabilities

The event began with an overview of MiQ’s six-year presence in India and the evolution of video consumption in the country. The company discussed how its technology is being used to help marketers navigate an increasingly complex advertising environment.

A leadership panel, ‘Next Chapter of Video at MiQ: Global Innovation, Local Impact and What’s Ahead’, was moderated by Varun Mohan, Chief Commercial Officer, MiQ. The panel included Ribhu Mishra, VP - Revenue, MiQ India; Sachi Gurudanti, Director - Product, MiQ India; and Tom Richards, Senior VP - Product, MiQ.

Varun Mohan, Chief Commercial Officer, MiQ, said, “India's video ecosystem is at an inflection point as consumer presence is increasingly fragmented between channels and platforms. Video remains one of the largest opportunities in India, and at MiQ we are helping marketers drive performance in this ecosystem by unifying data, platforms and measurement into one system through our proprietary AI platform, MiQ Sigma. Our deep expertise in YouTube and the ability to connect it to the wider video ecosystem is what helped us qualify for the YouTube Activation Partner program, and paired with the advanced capabilities of MiQ Sigma, we are giving Indian marketers the leading industry tools to implement that shift.”

Max Stolton, YouTube Activation Partner Lead at Google, said, “We are very excited to be part of the event hosted by MiQ and talk about the YouTube Activation Partner Program. The YTAP program aims to help advertisers of every size find the right partners with the capabilities to unlock the full value of the YouTube ecosystem, and MiQ is a key partner in that effort through its technology MiQ Sigma and broader campaign management capabilities across YouTube and Connected TV. India is a vital market for YouTube, and a platform Indian audiences genuinely love and trust - and this helps us enable our advertisers to build authentic, meaningful connections with our vast audience in the subcontinent at scale. Our growing suite of campaign management solutions and AI integration tools offers advertisers more ways than ever to drive real business outcomes in the rapidly growing India market.”

Industry leaders discuss unified video strategies

An expert panel titled “From YouTube to CTV and Beyond: connecting the modern consumer journey in a fragmented ecosystem” examined how advertisers can combine YouTube, traditional and streaming television, social media and online video within broader full-funnel strategies.

The discussion also covered the growing use of data, AI and technology in campaign planning, activation and measurement, particularly as brands seek greater efficiency, incremental reach and improved business outcomes.

The event concluded with a live performance by playback singer and India’s first Indian Idol winner Abhijeet Sawant.

MiQ said the event reflects its continued focus on India’s programmatic advertising market and its efforts to help marketers navigate the fragmented video ecosystem through AI, data and technology-led solutions.