Motorola unveils AI-driven after-sales support ecosystem in India

The smartphone maker introduces a nationwide monthly service camp and free doorstep repair for select premium devices, combining AI-powered digital tools with expanded physical service coverage to deliver faster, transparent and customer-centric after-sales support across India.

Motorola has announced the launch of its next-generation after-sales support ecosystem in India, strengthening its customer-first strategy and long-term focus on accessible and reliable service. As part of the initiative, the company will organise a Nationwide Monthly Service Camp across authorised service centres and collection points on a designated day every month, beginning February 28, 2026.

Under the programme, customers will be offered zero labour charges, no inspection or diagnosis fees, complimentary software updates, free device cleaning and sanitisation, and a basic device health check-up. In addition, the company is extending a 10 per cent discount on accessories and spare parts during the service camp. The initiative is also designed to deepen customer engagement through structured service interactions and proactive device care.

Free doorstep care for premium devices

Motorola is also introducing a free pick-up and drop service for its Signature, Edge and Razr series devices. Under this facility, authorised representatives will collect devices from customers’ homes, carry out repairs at certified service centres and return them post service. Requests can be raised through the company’s official support platform or via email, enabling a streamlined and hassle-free process.

The broader ecosystem integrates AI-led digital tools such as the Device Help app, Software Fix tool, Intelligent Voice Assistance (IVA) and Moli, the brand’s AI chatbot, along with a comprehensive e-support portal. The platform offers 24x7 multilingual assistance across WhatsApp, web and device interfaces, positioning the company among a select group of smartphone brands in India with an always-on, AI-powered service framework.

Expanding nationwide service footprint

Motorola said it plans to scale its service network to over 1,200 touchpoints by the end of FY26-27, more than doubling its current footprint. The expansion includes strengthened regional distribution centres, improved spare parts availability and faster repair turnaround times across metro, Tier 1, Tier 2 and Tier 3 cities.

According to the Q3 FY25 IDC report, Motorola recorded a 52.4 per cent year-on-year growth with an 8.3 per cent market share in India, reflecting rising consumer adoption.

Commenting on the development, T. M. Narasimhan, Managing Director, Motorola India, said, “At Motorola, our commitment to customers goes well beyond the point of purchase. With the launch of our Nationwide Monthly Service Camp and Free Doorstep Care Service, we are creating a comprehensive, proactive, and accessible after-sales support ecosystem. By combining AI-powered service tools, a rapidly expanding physical network, and meaningful customer engagement initiatives, we aim to deliver a seamless ownership experience while strengthening long-term customer trust.”

The company said it will continue investing in digital innovation and service infrastructure to deliver consistent and premium after-sales experiences across India.