Mumbai tops the list of Mobile engagement at airports

Big data company AdNear’s latest behavioural insights show interesting user trends across six key airports in India; Mumbai, Delhi, Chennai, Bangalore, Kolkata and Hyderabad airports. This study was conducted using AdNear’s unique audience location technology.
Data compiled from 650,000 India-based mobile users over three months showed that mobile users in Mumbai are more active on their devices compared to their counterparts. Compared to the average time spent on mobile of 1.61 hours per user across requests, Mumbai travellers were 14 per cent more engaged, followed by Kolkata travellers at eight per cent. Bangalore travellers came up least engaged at 18 per cent less than the average.
 Professionals were found to spend the most time on their phones at airports with an average of 2.2 hours, followed by Homemakers at an average of two hours.
 
AdNear’s findings also revealed that Thursday was not only the most preferred day of travel for Homemakers & Students, but also saw the highest mobile engagement across all audience segments.
Evening flights were most popular for travellers across all six airports, with 27.8 per cent of travellers tracked in airports between 7pm to midnight, while 26 per cent of travellers were present between 3pm to 7pm. Early morning flights were least popular, with only 8.7 per cent of travellers present during that time period.
 Founder & CEO of AdNear, Anil Mathews, says that the unique ability to leverage audience location insights can play an important role in ensuring marketing campaigns deliver high return of investment. “Businesses can tap into AdNear’s technology and trove of data to identify where to target specific audiences and when it is the best time to reach out. These insights allow decision makers and marketers to plan their course of action for maximum impact and sales conversion.”
 AdNear currently profiles users in Southeast Asia, Australia and India, and the company has the largest location-based audience in Asia-Pacific. Many global brands such as Google, Audi, P&G, McDonalds, and many more are already employing AdNear’s technology to target specific audience segments relevant to their business.