To enable on-the-go marketing capabilities from any device and power the Adobe Marketing Cloud Interface, Adobe Systems, at the 2013 Adobe Digital Marketing Symposium, has announced availability of the Adobe Social platform which will support Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. Adobe Social is designed to enable marketers to scale social marketing across their organizations, listen and respond to customer conversations, and connect the dots between social interactions and business results.
Bill Ingram, Vice-President of Product Management, Digital Marketing, Adobe, said, "Today's social marketers are challenged to validate their social spend. Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimize strategy in a highly visual format."
Adobe Social is integrated to complement existing integrations with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube, and many more to offer the most comprehensive understanding of social conversations, consumer behaviour, and real-time trends. Adobe Social is also adding the ability to publish content to and analyze metrics associated with LinkedIn Company Pages and Groups to support relationship building on this professional network. The addition of these new platforms will increase Adobe’s consumer touch-points, enabling social marketers to scale across the enterprise and build a more complete understanding of the consumer.
Adobe Social is available immediately.
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