New York Times acquires Wordle
The New York Times Co had acquired Wordle, a website-only word game that has seen a recent burst in popularity. The acquisition will help the New York Times broaden its digital content as it tries to reach the goal of 10 million subscribers by 2025.
The NYT said Wordle will continue to be free and there will be no changes to its gameplay. The once-a-day online game gives a player six chances to figure out the day's secret five-letter word, using the least number of guesses.
A feature enables users to share their performance, with rows of five bricks indicating how close they were to guessing the correct word.
Wordle has had a striking rise. It first appeared on a no-frills, ad-free website in October, and had 90 users after a month. That number grew to 300,000 by the middle of this month, and now millions play the game daily,
The NYT further added, “Wordle will now play a part in that daily experience, giving millions more people around the world another reason to turn to The Times to meet their daily news and life needs.”
“The Times remains focused on becoming the essential subscription for every English-speaking person seeking to understand and engage with the world. New York Times Games are a key part of that strategy,” it said.
The New York Times added 135,000 members in its latest third quarter for its games, cooking and product review website Wirecutter.
Josh Wardle, a software engineer in Brooklyn who created Wordle said that he had started Wordle after he and his partner “got really into” The Times’s crosswords and Spelling Bee games during the pandemic. “New York Times Games play a big part in its origins, and so this step feels very natural to me,” Wardle said.
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