Nokia's 'Amazing Everyday Campaign' has unveiled the Lumia branded Jet Airways aircraft in Mumbai. The Jet Airways plane is believed to sport the tile interface of the new Nokia smartphone on its windows an inside the aircraft branded entirely in the new Lumia colours. The aircraft branding also said to feature the names of Nokia employees responsible for this mammoth marketing initiative, acknowledging their contribution to the Nokia Lumia launch in India. Nokia also announced an exciting consumer competition, 'Spot the Lumia', where lucky winners are claimed to get an opportunity to make it to the 'Sky Party' on this aircraft on January 20th.
Prashanth Mani, General Manager, West, Nokia India said, "The Amazing Every day Journey has been designed to live and share the consumer's everyday adventures. The Nokia Lumia branded plane with Jet Airways will surely brighten the day of its passengers with its vivid colours and execution. This has created a new marketing and consumer engagement benchmark." He added, "We have created some amazing moments for our consumers since the launch of the Nokia Lumia range through the Lumia Taxi, flash mobs, flash cricket & luxury helicopter rides, and the Lumia aircraft will take the 'amazing quotient' of this campaign a little higher"
The Nokia Lumia Jet aircraft has already started its journey, as it flies across destinations in India between 1st January to 31st January.
