Nokia India and NDTV have announced a call for entries to the ‘Nokia Lumia - Your Wish Is My App, the app reality TV show. The consumers will have to submit mobile application ideas that have the potential to be developed into successful apps for the Windows Marketplace. This reality show will see 36 submissions fight out for the grand prize in front a panel of judges. Rajiv Makhni, NDTV Managing Editor & Tech Guru, Vishal Gondal, Managing Director, Disney UTV Digital, Raj Chinai, Venture Capitalist & Co-Founder, Harvard Business School Alumni Angels and Vikas Khanna, New York based Michelin Starred Celebrity Chef will be the jury members. The grand prize winner will get Rs. 1 million.
Gerard Rego, Director - Developer Experience, Nokia India said, “Mobile applications today have become an intrinsic part of our lives, helping us personalize our mobile devices to our needs and preferences; and over the years Nokia has extensively worked with developers to grow the range of apps we offer to our consumers. The Nokia Lumia – ‘Your wish is my app’ contest is about opening this platform up for greater innovation and inviting suggestions from the consumer itself, promising them our support in developing and taking the benefits of the application to wider audience of consumers in the Windows Marketplace.”
The winners will be judged on the basis of parameters such as the originality of the idea, relevance of the app, potential for the revenue and the practicality of the app. The 9 episode reality TV will be aired on NDTV starting end January.
