Nokia India has announced a strategic partnership with Idea Cellular that will make the hugely popular Nokia Store and Nokia Music service easily accessible to millions of Idea Cellular consumers. The partnership will allow Idea Cellular consumers using Nokia phones to get the best Indian and global premium content from Nokia Store and Nokia Music and pay for it via their pre-paid or post-paid accounts. The service will go live by the end of this week.
Nokia and Idea plan to leverage the superior internet experience offered by Nokia phones powered by Idea 2G and 3G data connections to further the adoption of the mobile internet in India.
Globally, integrated operator billing has provided a significant impetus to the digital mobile ecosystem, by enhancing consumer experience and returns for content publishers. It not only makes the mobile payment experience easy for consumers, but also provides a dependable and secure transaction model to those who do not own or are reticent about using their credit cards to make online purchases.
“This partnership democratizes access to the best local and global content by making it available across both Nokia smartphone and feature phones with affordable pricing and a seamless payment experience. We believe integrated operator billing is very relevant for a market like India where penetration of alternate billing mechanisms is limited,” said Viral Oza, Director Marketing, Nokia India.Â
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