Rashmi JaiswalÂ
VP & Country Head – Channels & Partnerships, NxtGenÂ
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“In 2027, our channel strategy will focus on expanding our partner ecosystem, developing specialised capabilities, and accelerating growth in emerging technology areas. The NxtGen channel team is structured across six regions covering key markets across India. We aim to expand our presence across Tier 2 and Tier 3 markets while empowering partners through coaching and enablement to build stronger expertise and address customer requirements around emerging technologies We will strengthen partner enablement across cloud, cybersecurity, AI, data, networking, and managed services, accelerating the shift from product-focused selling to integrated, consultative, and outcome-based customer engagement.  We will also increase outreach through digital campaigns, training programmes, webinars, customer and partner roundtables, and industry events.
Our vision is to build an agile, profitable, and future-ready channel ecosystem aligned with NxtGen’s mission of delivering efficient, cost-effective technology—empowering partners to grow sustainably, innovate continuously, and deliver greater value to customers.
A UNIQUELY PARTNER-FRIENDLY PROGRAMME
Our programme is uniquely partner-friendly because of its focus on simplicity, accessibility and shared growth. We provide structured onboarding, product and technical training, sales enablement tools, marketing development funds and dedicated support.
We have a dedicated Partner Business Manager who manages partner relationships, drives business development in the field and works closely with the partner’s sales team. In addition, our dedicated Partner Lifecycle Manager provides virtual support for onboarding, product training, technical discussions, quotations, order processing and service-related requirements.
This year, we launched a three-tier partner programme-Silver, Gold and Platinum-as part of the NxtGen Partner Circle. This target-based rebate programme is designed to expand market coverage, encourage disciplined pipeline generation and drive revenue growth, while rewarding partners for their commitment to the business.
STRENGTHENING PARTNER TRUST
We strengthen partner trust through transparent communication, clearly defined engagement rules and a robust deal-registration and deal-protection mechanism. Registered opportunities are reviewed promptly and protected against channel conflict. Clearly defined escalation matrix and processes ensure that partner concerns are addressed fairly and quickly.”
