OnMobile ties up with Airtel Africa

To power the Airtel Football service across the continent, OnMobile Global Limited has announced its partnership with Airtel Africa. As part of this engagement, OnMobile has partnered with Goal.com, who holds the right for live match alerts for English Premier League matches in Africa. Airtel subscribers will benefit from updates on their favourite football clubs and live match alerts.
 
This association has evolved incredibly achieving an adoption rate of 11.6 million subscribers across 11 countries in Africa since its launch in August 2012, making Airtel Football one of the most all-encompassing operator-branded mobile football subscription services.
 
This service is an offshoot of OnMobile’s and Airtel’s vision to reach out across subscriber segments  from the bottom of the pyramid users to smartphone users as well as high-value customers.
 
OnMobile is excited to power this service, through our partnership with Airtel, a leading global operator. Our aim is to directly touch the lives of millions of sport lovers and offer our consumers the best possible user experience, said Biswajit Nandi, Vice-President, Africa and Middle East, OnMobile.
 
Andre Beyers, Chief Marketing Officer, Airtel Africa, said, Football is the greatest passion in Africa. Our vision is to enable and take the game to all fans, even those without access to television. Combining Airtel’s customer reach and knowledge with OnMobile’s strong technology, we believe that we can take the world of football closer to the fans.
 
This service will also support Airtel’s objective of adapting to the proliferation of Mobile Internet users across Africa.