Walmart Inc-backed digital payments firm PhonePe Pvt Ltd launched an app called Pincode on the Indian government's open network to strengthen its e-commerce business. Pincode, which will focus on hyperlocal commerce, is currently live only in Bengaluru and available on the Google Play Store and the App Store, PhonePe said. The categories on the app will include groceries, food, pharma, electronics, home decor and fashion.
PhonePe’s Pincode app will connect consumers with their neighborhood stores and looks to offer the convenience of online ordering, discounts, instant refunds and returns. The neighborhood stores, registered on the app, will sell products both from recognised brands and locally manufactured groceries, apparel, footwear and accessories. The app will not only boost the local retailers, but also the entire local ecosystem including MSMEs and farmers.
are very excited to launch Pincode. Pincode is a brand-new shopping app and offers a revolutionary new approach to e-commerce, which puts all the local stores and sellers at the heart of the digital shopping growth story. Pincode is built on the ONDC network, which allows us to generate demand for merchants digitized by various seller platforms in an inclusive manner, while creating new opportunities for growth and driving innovation at scale,’’ said Sameer Nigam, CEO and founder PhonePe.
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