VIJAY SHARMA
MANAGING DIRECTOR, OPTOMA INDIA
Optoma’s India strategy is fundamentally channel-driven, reflecting its strong focus on the B2B market. The company equips partners with product knowledge, portfolio information, pricing guidance, solution expertise and regular training so they can confidently identify customer requirements and position appropriate Optoma solutions. Protecting partner profitability is equally important. Optoma uses opportunity-registration processes to safeguard business developed by partners, helping ensure that those investing time and resources in creating demand retain the commercial opportunity. This is particularly important because customers may not initially request Optoma specifically; partners often identify requirements and create demand themselves. By combining training, pricing support, commercial protection and product expertise, Optoma aims to build partner confidence, motivation and sustainable long-term B2B growth.
