In order to bring its vendors and partners for a common showcase focussed to the ever- growing smaller towns of India, Rashi has announced that its ninth edition of "Channel Business Forum" (CBF) is about to kick-start on 18th November, 2013. This year, CBF will be held in 30 towns with a population ranging between 1 lakh and 5 lakh.
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Rajesh Goenka, Vice-President Sales & Marketing, Rashi Peripherals, commented, Rashi Peripherals will not use the traditional mode of presentation but will use the concept of our Child Hood game of Snakes & Ladder ROPE. The concept will be used to educate partners on the benefits of Rashi ROPE in a manner never seen before.
The previous year’s theme of Win IT won hearts of partners. So, this time Rashi has decided to be more innovative and focus on the four most important qualities of a business, i.e. R- Relationships, O-Opportunity, P-Profitability and E- Ethics. All these four characteristics bonded together in a secure ROPE which ensures a higher RoI for partners. To achieve ROPE, Rashi team will be aptly showcasing ECS, Intel, SanDisk, Lenovo, Norton to channel partners across 30 towns of India.
Relationship Rashi believes in keeping relationships intact which is the sole reason for the 25 years of mutual growth for the partners. In fact, the recently GFK survey has highlighted Rashi as the most channel-friendly company.
