As part of a strategic move, Rashi Peripherals has announced that it has been appointed as Intel's distributor in India. This distribution will cover the complete range of products from Intel which includes desktop Processors, Mobile Processors, Server Processors, Desktop MB, Server and Workstation MB, Networking and Chassis, SSD, NUC.
Being the new distributor, Rashi will promote Intel products across 650 towns/cities through 59 branch offices, channel partners even in remote locations. Ā
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Rajesh Goenka, VP - Sales & Marketing, Rashi Peripherals, stated, "We are excited to be the distribution partner for Intel.Ā It has been endeavour to take Intel distribution to the smallest towns of India and make Intel available at wider spectrum of resellers and retailers. Our current leadership in Hard Drive, RAM, Motherboards, will help us to promote CPU more. With our sound technical expertise, we are also confident of promoting the high-end Intel products. Ā
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"At Intel, we are committed to fostering partner relationships and providing real value for our partners and customers. We are pleased to be working with Rashi and given their access and reach in the country, we are confident to tap the unrealized potential in the tier-II and tier-III markets where demand for PC and PC components is robust. The demand of the computer market continues to grow and evolve. With the collaborative partnership with Rashi, we aim to strengthen our position across all channel segments," said Suryanarayanan B, Director - Sales, Intel South Asia.
With this new partnership, Intel aims to improve its overall component business.
