Lenovo has appointed Rashi Peripherals as its national distributor for its entire range of AMD-based consumer PC and Thinkpad series.
Announcing the tie-up, Alex Li, Vice-President, HSB (Home & Small Business), Lenovo India, said, "At Lenovo, we consistently focus on expanding our footprint across India and widen our reach to consumers. We treat channel partners and distributors as our natural partners-in-profit and enjoy a healthy relationship with them. In sync with this belief, Lenovo is pleased to join hands with Rashi Peripherals for a national distribution arrangement and looks forward to a mutually beneficial, profitable and productive partnership. We are confident that Rashi Peripherals will help us reach many more consumers to offer them our world-class, feature-rich products."
Rashi will focus on distributing Lenovo's premium range of products which include the complete range of Consumer Desktops and Notebooks based on the AMD chipset. Rashi Peripherals will also be distributing the Lenovo ThinkPad T, X, W series across the country.
Commenting on the tie-up, Kapal Pansari, Director - Marketing, Rashi Peripherals, said, "We are elated to be distributing Lenovo products. Rashi started the Notebook business around 6 years ago with ThinkPad, so distributing the ThinkPad brand is very close to our heart. Also, since we are distributors for AMD CPUs, distributing Lenovo AMD Consumer Notebooks and Desktops will further strengthen our AMD portfolio."
Lenovo will now work on expanding its channel network and brand penetration in India through Rashi Peripherals' extensive branch network.
