Reliance Communications has announced the signing of an exclusive strategic partnership with Universal Music to offer music-related services and content across RCOM's GSM, CDMA, 3G Mobile and Wireless Broadband platforms. The agreement between Reliance Communications and Universal Music has been signed with a commitment of substantial investments to be made by both the parties to offer 360 degree music experience to customers across all platforms including Voice, WAP, Web, IVR, Blog & through On-Ground Events.
The agreement with Universal is a prelude to RCOM's 3G launch since Music offers the potential to provide the best consumer experience on 3G network. This is the first-ever biggest and most comprehensive music partnership signed in India by a telecom operator. Universal will offer its entire catalogue of international and Indian music to RCOM.
RCOM's agreement with Universal Music is in line with similar deals signed by the conglomerate with other global operators across the globe, including with UK Orange, SingTel, Digi Malaysia, Bouygues Telecom, France Orange, Belgium Base and other Eastern European Operators.
Commenting on its partnership with Universal Music, Mahesh Prasad, President, Marketing – Wireless Business, Reliance Communications, said, "Our exclusive partnership with Universal Music is among the tie-ups crafted for our customers as part of RCOM’s 3G launch. The Universal partnership will be leveraged to launch Simply Music Initiative for our 110 million mobile customers with an all-around never-before music experience across multiple channels and extended to 3G customers at its launch. The Simply Music Initiative will keep the customer engaged on an ongoing basis by providing exclusive and differentiated music content."
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