Reliance Communications Limited has announced their availability of rights for 2013 under their ‘Global Partnership’ with ICC Development International Limited (IDI) for mobile content rights exclusively till 2015. Reliance Communications has always been associated as a ‘Global Partner’ for ICC events since the first ICC World Twenty20 in 2007. Through the partnership, Reliance Mobile currently holds the right for third party strategic partnership in order to distribute and promote mobile content worldwide for ICC Women World Cup 2013 and ICC Champions Trophy 2013.
Reliance Communications now wishes to invite partners to distribute the ICC mobile rights and content to various Telecom Service Providers and Content Aggregators across the world for ICC Women World Cup 2013 to be held in India and ICC Champions Trophy 2013 to be held in England & Wales. The prospective partners who choose to obtain VAS content rights from Reliance Communications are expected to have an excellent track record in generating revenue from mobile content and as such should present proposals with revenue business models for the partnership.
Kunal Ramteke, Sr. Vice President and Head – VAS, Reliance Communications Limited said, “As a ‘Global Partner’ of ICC until 2015, we are proud to be associated with the most popular game in the country which also has been growing in popularity worldwide. We at Reliance understand the passion for Cricket that binds cricket enthusiasts across the globe and would like to enhance our customers’ experience through exclusive mobile content ranging from high quality video clips of the matches, wallpapers, themes, live audio commentary, score updates, animations, ringtones, CRBT, mobile quiz contest and predictions amongst others.”
