RIC implements Ocutag Platform with Disney UTV

Ricoh Innovations Corporation (RIC) has launched a mobile visual search platform Ocutag from its Visual Services and Solutions Business Unit.

With the Ocutag platform, mobile apps connect users with a variety of related digital media through the simple capture of an image, for easy access to customized multimedia content and other services.

Nikhil Balram, President & CEO , Ricoh Innovation, said, “The mission for our new Visual Services and Solutions Business Unit is to understand and interpret the world’s visual information to provide an enhanced human experience. High-performance, large-scale mobile visual search plays an important role in realizing that mission. We are proud to be a part of Disney UTV’s next-generation mobile app, demonstrating an exciting new way that companies can use Ricoh’s Ocutag platform to deliver the value of visual search to their customers.”

Disney UTV Digital has launched its “UTV Stars” mobile app for smartphones powered with the Ocutag platform. This smartphone app called Snap Search connects users to their favourite Bollywood stars and allows them to click a snap of a movie poster to provide easy access to customized content like movie trailers, behind-the-scene videos, Tweets, pictures and more.

The visual search platform is expected to provide developers with open APIs and online services to enable and support the integration of visual search into mobile apps.  It uses the unique and proprietary Ricoh Visual Search technology that has over ninety patents granted or pending, to deliver industry-leading performance with fast response times and high accuracy, while supporting large databases to satisfy the most demanding of applications.