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Rising IT consumption will give a much needed impetus to the business

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Rising IT consumption will give a much needed impetus to the business

Rajesh Goenka, Director- Sales & Marketing, RP tech India

 

"This year due to shortage of stock and a wide gap between demand and supply, all incentive schemes and promotional offers are limited for channel partners and consumers. However, RP tech India has launched several slab-based incentive schemes to boost the morale of our channel partners and help them liquidate their stocks this festive season. We are also offering performance rewards to partners who achieve their business targets. Due to the worldwide COVID-19 crisis, brands have restricted new product launches. However, we believe that the situation has started improving and soon business will come on track. 

 

The demand is higher than supply. As regards to profitability, the retail channel is always profitable, sustainable and consistent. In E-Commerce, business happens in spurt and varies in margins at all levels. 

 

RP tech India has the robust infrastructure of 50 branches and warehouses pan India through which we ensure seamless and timely availability of products to end-customers. Our strong inventory management ensures sufficient availability of products throughout the year. 

 

As far as the IT industry is concerned, the pandemic has impacted the industry positively as there is a huge demand for IT hardware solutions for remote working and distance learning. As the economy is coming back to its track, the IT consumption is on the rise and it will definitely give a much needed impetus to the business, which has recorded a sluggish growth since last 6 months.”