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Salesforce makes available Essentials built on its CRM Platform

Salesforce has announced Salesforce Essentials, easy-to-use, intelligent apps for small business teams, built on the CRM platform. The first Essentials apps – Sales Cloud Essentials and Service Cloud Essentials – are available enabling every small business to grow and innovate faster with the power of Salesforce.


“There are more than 125 million small businesses around the world all working toward one common goal – growth,” said Mike Rosenbaum, EVP, CRM Applications, Salesforce. “With Essentials, we’ve taken the full power of Salesforce and tailored it for the unique needs of small businesses. Essentials is easy to set up and use – and its future-proof, so small businesses can add new capabilities quickly and easily as they grow.”


Essentials takes advantage of all the Salesforce innovation that is delivered in three major releases per year. It’s the same trusted CRM platform used by 83 per cent of Fortune 500 companies, now optimized for small businesses.


With Essentials, small businesses can –


Get started fast and learn easily with Trailhead: Trailhead, Salesforce’s interactive, online learning environment, is free and guides Essentials customers through a fast, fun and easy setup. In addition, Trailhead gives anyone, regardless of their education level or background, the opportunity to develop skills that span Salesforce products, app development and even business skills such as public speaking.

Work smarter with Einstein artificial intelligence built in: Essentials includes Einstein Activity Capture, which automates manual data entry to make sales and service reps more productive. When reps receive emails and calendar events, Einstein automatically adds messages to the appropriate record in Salesforce, freeing up the rep’s time to focus on engaging with customers.

Work faster with Lightning and the Salesforce Mobile App: Built on the Salesforce Lightning framework, Essentials has a consumer-like experience optimized for any device so customers can work the way they want, increasing productivity. Relevant information is surfaced in one unified console, modernizing processes and making workflows more intuitive.

Scale as they grow with a complete platform: Small businesses often make technology buying decisions based on what they need now rather than what they will need in the future, costing them more time and money on upgrades and integrations in the long run. Because Essentials is built on the world’s #1 CRM platform, small businesses don’t have to worry about outgrowing their CRM – they can add more advanced capabilities quickly and easily.