salesforce.com has launched Chatter Free, a new edition of Salesforce Chatter that is completely free. Using the social invitation model popularized by Facebook, now any Salesforce user can invite colleagues to collaborate with Salesforce Chatter. Chatter Free will accelerate adoption of social collaboration throughout the enterprise.
Chatter is yet the latest example of the shift to Cloud 2, the next generation of enterprise cloud computing that is social, mobile and real-time. Cloud 2 started with consumer social networking sites like Facebook and Twitter, which people use every day to connect and collaborate around what matters most to them in their personal lives. Until Chatter, companies could not leverage Cloud 2 capabilities within their enterprise. Now, all of salesforce.com's more than 87,200 customers can harness the same immediacy that epitomizes these consumer applications, coupled with the trust, security and scalability required by the enterprise. With Chatter, companies benefit from the tremendous productivity gains that come with enterprise social collaboration.
Since becoming generally available five months ago, more than 60,000 companies, including Caesars Entertainment Corporation, Kelly Services and Pandora have deployed Chatter. The breakthrough technology has also allowed salesforce.com to expand beyond sales organizations, and bring a new wave of collaboration to employees across the enterprise. Companies including Dell and Reed Exhibitions have already rolled out Chatter enterprise-wide.
