Vikas ThammanÂ
Director, Memory and Storage, Samsung India
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“A strong foundation of a channel policy is built by maintaining transparency with partners and focusing on a consistent and robust, long-term strategy. Strong sales support empowers partners to convert opportunities into business, while retail marketing and co-marketing initiatives enhance their market reach. By providing uniform support to all partners, we foster trust and ensure long-term sustainability. These measures collectively enable partners to build sustainable businesses, backed by a reliable and dependable channel relationship.
STRENGTHENING PARTNER TRUST
We build trust through sustained engagement, transparent policies, and clear communication of rebates and support, ensuring partners know what to expect from us. A well-defined authorized partner network establishes a clear framework for channel relationships, promoting accountability. Uniform support across partners further reinforces confidence in policy implementation. Our long-term approach provides a dependable foundation for partners to pursue opportunities and invest in customer relationships, with consistent communication and execution central to maintaining trust.
A UNIQUELY PARTNER-FRIENDLY PROGRAMME
Our programme combines ease of participation with recognition that extends beyond sales targets. The simplified structure encourages broad participation, while recognizing partners that embrace new business opportunities and adapt to evolving customer needs. We also help partners translate brand-led demand into business opportunities by connecting our marketing efforts with their customer engagement. This gives partners practical ways to benefit from the awareness we create.
CHANNEL STRATEGY FOR 2027
Our 2027 strategy focuses on helping partners capture new demand while maintaining policy stability to encourage confident investment. We aim to drive category growth by equipping partners with the knowledge to navigate technological changes and address emerging storage needs, particularly in AI workflows and content creation. This will enable them to align these use cases with customer requirements and convert opportunities into revenue. Additionally, we will integrate brand-building activities more closely with partner marketing efforts to turn awareness into sales. Sustained engagement, transparent communication, and consistent support will remain central to our approach, providing partners with a stable foundation as they develop new capabilities and expand their businesses.”
