Samsung Electronics has introduced four new smartphone models under its flagship Galaxy line to expand it to the mid to low-end segment and grow in emerging markets.
Samsung group spokesperson shared, "Samsung seeks to expand market share in the emerging market with models costing around $200, as those markets have lower smartphone penetration rates compared with advanced markets."
Its new mid-to-high end Galaxy W is to have a 3.7-inch screen, while the mid-tier Galaxy M Pro and lower-end Galaxy Y Pro will be Samsung's first Galaxy models with QWERTY keyboards. The fourth Galaxy Y model is believed to be an entry-level product targeted at emerging market consumers.
The new Galaxy lineup is said to be unveiled in early September.
