Raju Antony Pullan, Senior Vice President, Consumer Electronics Business, Samsung India
"This has been the best October ever for us, as consumers across the spectrum looked to upgrade their lives especially in the tier 2 and tier 3 cities. The demand is shifting towards premium electronics products. We have tried to make all our retail touch points as safe as possible for our consumers."
Due to the current situation the online market has grown, but demonstrating flexibility and stiff resilience, the retail sector has coped up well with the demanding circumstances. In response to the unprecedented times, uncertainties, identifying newer consumer patterns, the sector has revamped its operations to align with the new orders.
